The ones who know me have already been informed of the change, but many are still waiting the first steps of it. What am I talking about?

Well, after I don’t even know how many years, and especially after the decision to open a personal company here in Germany (where I reside at the moment), I finally made my mind up and made a professional web designer, who became also a friend of mine in the meantime, to “update” my old family’s company logo.

Decision was hard, since it meant that I had to cut, in many ways, to the past. But the restyling was done beautyfully, and the designer caught immediately my ideas and put them on paper in a timely manner it is rare to be seen nowadays.

The name of the author of the job done, which I consider minimalistic yet effective (and I personally love it) is Alessandro Serena, and you can reach him via his web address:

www.alessandro.serena.name

But now, let me show you what was done, and why. This is my old logo, created in PAINT (incredible, isn’t it?) way back in 2002, when the family’s company hit the web for the first time, around July 2002 (the plan was to publish it on June 8, 2002, my birthday, but papers – company’s website registration – were not done already, so we had to wait…):

CTC Srl logo in 2002

Style is rather old, and I dare to say it is rather gloomy and dark. But it was my first try. The whole website had a black background, so…

The logo endured for many years, until I decided it was time for a change, both in the company’s activities, and on the web presence. I contacted a good friend of mine, who was willing to become a web designer at the time, and even if he was only 16, he was quite talented. Together with a “collegue” of his, we worked several weeks to come with a new design of the website, which had turned from a “web show room” to a real online shop in May 2003 based on OSCommerce.

The young webdesigner, whose works are still visible at his site www.pixelstyle.it, made a huge effort to follow my ideas, but in the last rum, we finally made it. Here’s the logo, as it has been until some days ago:

New colors, new ideas. The complete website was redesigned by Pixelstyle.it, including a beautiful header:

Time passes, I move to Germany, and consequently decide to close the online shop, which has given me a lot, in terms of professionality and contacts worldwide.

And now, a new change!

If a concept does not evolve, does not update, it will stay bound to limits that will grow harder and harder to overcome. The decision of a new logo restyling follows the decision to move ahead, to close with a good past, targeting a better future. A decision which is not simple, not suffered, but necessary.

Enough with the words, let me show you, my dear readers, my new personal company’s logo, in the forms that it will be used from now on:

100x100 logo

The above logo is for web use, size 100×100, in gif format. The style is simple, and recalls the Pixelstyle logo in terms of forms, with the two asymmetrical side arcs and the circle in the center. The logo design originally was to be recallint the letters CTC. This new logo looses quite a bit in the imaginative process of recalling the letters, but it sure is cleaner, more direct and far more simple to reproduce on paper, for corporate use, being mono-color. The decision to stay with the surname as company’s ID is bounded to the fact that the personal company’s name I chose for the company constituted in Germany is my personal name, obviously, and keeping the “Trading Company” name is a connection to the past, but most of all a description of the services among the others, I’ll be offering my customers.

The full logo looks like this:

Full Company's logo

For instant messaging and such, I’ll use instead oly the logo, without company’s name:

MSN and SKYPE logo

Well I think all was said, all was done. I hope that you like my new logo as much as I do. Keep in touch for a new website update, that will reflect, of course, the new logo design.

George Clarkson.

PS: For those of you who steal images form the web: I am registering under my name all logos here presented. So don’t you even think about it…